Syllabus

CURRICULUM

The course is designed to be experiential with 30% of the time allocated for classroom sessions and 70% for hands-on learning via capstone projects, business simulations, workshops, internships and mentor-led one on one sessions.

The course encourages participants to think like business owners and actively plan their own business ventures. This is the best way to equip themselves with the all-round abilities required in the corporate world. It is designed to empower participants with abilities to drive growth and venture creation. The participants have the option of becoming entrepreneurs or intrapreneurs.

Industry faculty, professionals, successful entrepreneurs and subject matter experts will be the faculty for all sessions. Each student will be allocated a mentor to help plan and map her/his progress & learning.

It is a 104 credits course with 34 credits for classroom and 70 credits for experiential sessions.

SEMESTER 1

  • Fundamentals of Management.
  • Fundamentals of Entrepreneurship/Understanding Entrepreneurship/Entrepreneurial Frameworks.
  • Forms of Ownership & Entrepreneurial Leadership.
  • Evaluating Markets & Addressable Opportunities.
  • Venture Creation.
  • Managerial Economics.
  • Research Methodology.
  • Capstone Project (Proof of Concept of Business Idea).
  • Business Simulation.
  • Skill Development (Soft skills & Personality Development).
  • Certification Course (Digital Marketing/Business Analytics/ Supply Chain Analytics/HR Analytics/ Workforce Planning/Event Management/Decision Support Systems).

SEMESTER 2

  • Marketing Concepts & Practices.
  • Digital Marketing.
  • Product & Brand Management.
  • Consumer Psychology & Customer Relationship Management.
  • Scaling up & Venture Growth.
  • Patents, IP & Contract Laws.
  • Logistics & Supply Chain Management.
  • Retail Management & Ecommerce.
  • Management of Technology and Innovation.
  • Quantitative Techniques in Management.
  • Capstone Project (Go to Market Strategy).
  • Business Simulation.
  • Skill Development (Soft skills & Personality Development).
  • Certification Workshop (Digital Marketing/ Design Thinking/Business Analytics/ Supply Chain Analytics/HR Analytics/ Workforce Planning/Event Management/Decision Support Systems).
  • Internship.

SEMESTER 3

  • Entrepreneurial Finance.
  • Accounting Principles and Procedures.
  • Financial Accounting & Analysis.
  • Cash flows and ratios.
  • Funding avenues for businesses.
  • Strategic Management.
  • Production & Operations Management.
  • Management Information Systems.
  • Capstone Project (Development of Minimum Viable Business Product).
  • Business Simulation.
  • Skill Development (Soft Skills & Personality Development).
  • Certification Workshop (Digital Marketing/Business Analytics/ Supply Chain Analytics/HR Analytics/ Workforce Planning/Event Management/Decision Support Systems).

SEMESTER 4

  • Organisational Behaviour.
  • Talent Acquisition & Management.
  • HRMIS.
  • Employee Life Cycle Management.
  • Succession Planning.
  • Leadership and People Management.
  • Legal aspects and compliances of launching own ventures.
  • Business Ethics.
  • Business Simulation.
  • Skill Development (Soft Skills & Personality Development).
  • Certification Workshop (Digital Marketing/Business Analytics/ Supply Chain Analytics/HR Analytics/ Workforce Planning/Event Management/Decision Support Systems).
  • Action Learning Segment/ Long Internship.
  • Demo-day and Investor Interaction.